# Andrew Boardman > Andrew Boardman — professional coach, designer, and author of Dear Designer, a newsletter about creativity and navigating change. Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages - [About Dear Designer](https://www.andrewboardman.com/about-dear-designer.md) - What this newsletter / project is all about - [About Andrew](https://www.andrewboardman.com/about.md) - Some background — and how I can help you - [Accessibility](https://www.andrewboardman.com/accessibility.md) - The web is meant to be an inclusive space and this site is an accessible one. - [Coaching page part 1](https://www.andrewboardman.com/coaching-part-1.md) - I'm a certified professional coach through Concordia University and a member of the International Coaching Federation. My approach is based on over 25 years of experience in design and digital communications — I ran a design studio for 20 years and worked at digital agencies for over five. I unders… - [Coaching pricing](https://www.andrewboardman.com/coaching-pricing.md) - Until September 1, 2026, I am offering my coaching services at a reduced introductory rate. Each session is one hour and we will meet every 10 to 14 days, Includes email Q&A throughout the engagement. Everything discussed is 100% confidential. The introductory call is free. - [Professional coaching](https://www.andrewboardman.com/coaching.md) - I help designers, technologists, and founders navigate career crossroads, imposter syndrome, and an industry in flux - [Colophon](https://www.andrewboardman.com/colophon.md) - This site was built with love + imposter syndrome + plenty of procrastination. - [Copyright notice](https://www.andrewboardman.com/copyright.md) - On the use of images and attribution - [What is professional coaching?](https://www.andrewboardman.com/home-coaching-explainer.md) - Coaching creates space for real change. It's about getting unstuck, building new confidence, and opening up possibilities that you couldn't see before. This summer I'm taking on new clients with an introductory offer. - [Home testimonial](https://www.andrewboardman.com/home-content.md) - “Working with Andrew was an incredibly valuable experience. His professionalism and insightfulness created a space where I felt genuinely supported and challenged to grow. Rather than simply telling me what to do, he helped me uncover the answers within myself and approach both my career and life w… - [Professional coaching](https://www.andrewboardman.com/home-service-coaching.md) - I coach designers and professionals seeking to change their lives and careers. Every engagement is built around your needs, your aspirations and your goals. - [Design and art direction](https://www.andrewboardman.com/home-service-design.md) - I also take on select design projects with agencies and nonprofits, creating unique, typography-focused and accessible websites, identities and reports. - [Home statement](https://www.andrewboardman.com/home-statement.md) - Coaching for creative professionals in an age of meteoric change. - [More about Andrew](https://www.andrewboardman.com/more-about-andrew.md) - The before times I founded design studio Manoverboard in Brooklyn in 2002, around the time our daughter was born. I ran the studio successfully – with 8 employees at one point – for 20 years before it was acquired in 2023 by Mangrove Web, an exceptional digital agency based in California. Manoverbo… - [Newsletter](https://www.andrewboardman.com/newsletter.md) - This is a test of the newsletter page - [Privacy Statement](https://www.andrewboardman.com/privacy.md) - Websites should be public service announcements, not surveillance tools. This site uses analytics but no spyware. - [Sustainability](https://www.andrewboardman.com/sustainability.md) - This is a low carbon website, designed and built to use less energy and fewer resources. - [Mo testimonial](https://www.andrewboardman.com/testimonial-1.md) - “Andrew's coaching is not only empowering and flexible, but also very supportive and empathetic. He always listened very attentively to what I had to say, coming up with good guide questions to move forward. At the same time, he gave me lots of space to feel and be in control, helping me build long… - [Mikyla testimonial](https://www.andrewboardman.com/testimonial-2.md) - “I had the pleasure of being mentored by Andrew during a transitional period of my life after completing my degree, when I had little direction on where to go next or how to get started. Andrew was an invaluable resource in guiding me through those next steps, which has allowed me the confidence an… - [Michaela testimonial](https://www.andrewboardman.com/testimonial-3.md) - “Working with Andrew was an incredibly valuable experience. His professionalism and insightfulness created a space where I felt genuinely supported and challenged to grow. Rather than simply telling me what to do, he helped me uncover the answers within myself and approach both my career and life w… ## Posts - [Martyrs, Workers and Winterers](https://www.andrewboardman.com/newsletter/martyrs-workers-and-winterers.md) - Three shorter books for a slower month - [Brand and Print, Brand and Print, Brand and Print!](https://www.andrewboardman.com/newsletter/brand-and-print-brand-and-print-brand-and-print.md) - Do we double down? - [On mental health, exercise and design systems](https://www.andrewboardman.com/newsletter/on-mental-health-exercise-and-design-systems.md) - And the gift of simple advice - [Design, the AI Hype Machine and Shame](https://www.andrewboardman.com/newsletter/design-the-ai-hype-machine-and-shame.md) - On the cultural machinery of shame — and why you don't have to carry it - [On Quietude](https://www.andrewboardman.com/newsletter/on-quietude.md) - Where I went (school) and what I’m bringing back (coaching) - [Do Not Panic](https://www.andrewboardman.com/newsletter/do-not-panic.md) - Invest in your craft, your values, and your capacity for mystery - [On the Inevitability of Design Changing Forever](https://www.andrewboardman.com/newsletter/on-the-inevitability-of-design-changing.md) - Three scenarios for the future of graphic design — and your work - [In Defense of Rest and Resetting](https://www.andrewboardman.com/newsletter/in-defense-of-rest-and-resetting.md) - Non-activity and reorganization as preparation for the year ahead. - [We Need You More Than You Think](https://www.andrewboardman.com/newsletter/we-need-you-more-than-you-think-and-this-headline.md) - Why designers are simply more important than ever before. And this extends to here and goes to here. And it could go even longer. - [Stop Waiting to Be Picked for a Design Job](https://www.andrewboardman.com/newsletter/stop-waiting-to-be-picked-for-a-design-job.md) - Just create your own thing, hell or high water. And this extends to here and goes to here. And it could go even longer. - [Keep Moving](https://www.andrewboardman.com/newsletter/keep-moving.md) - Things need to keep going and we’re all that we got. And this extends to here and goes to here. And it could go even longer. - [In Praise of Boring (Design)](https://www.andrewboardman.com/newsletter/in-praise-of-boring-design.md) - On being and being boring in the midst of making. - [The Time for Yourself is Now](https://www.andrewboardman.com/newsletter/the-time-for-yourself-is-now-2.md) - Why now is the moment for designers to build their own path - [Wild Life](https://www.andrewboardman.com/newsletter/wild-life.md) - On coaching, creation, and that one question that won’t go away: What else should I have done? - [The Beauty and Power of Mr. Tambourine Man](https://www.andrewboardman.com/newsletter/the-beauty-and-power-of-mr-tambourine.md) - On excellence, chaos, and the quiet work that holds it all together - [Where I’m Heading](https://www.andrewboardman.com/newsletter/where-im-heading.md) - Notes on growth, struggle and the next stage of this newsletter; plus *going paid* - [Keep Moving](https://www.andrewboardman.com/newsletter/keep-moving-2.md) - The map is already drawn. - [Stop Waiting to Be Picked for a Design Job](https://www.andrewboardman.com/newsletter/when-you-cant-land-a-design-job.md) - Why now might be the perfect time to stop applying and start building. - [Words Will Win](https://www.andrewboardman.com/newsletter/words-will-win.md) - Why the next five years of design may look less like photography and more like typography - [Design without Photography](https://www.andrewboardman.com/newsletter/design-without-photography.md) - On letting go of the lens. - [Against Photography](https://www.andrewboardman.com/newsletter/against-photography.md) - Toward a post-photographic design ethic - [The Climate is On and We All Know Where the Switch Is.](https://www.andrewboardman.com/newsletter/the-climate-is-on-and-we-all-know.md) - From late-night appliance mysteries to daylight design strategies for sustainability - [Climate change isn’t taking a break](https://www.andrewboardman.com/newsletter/climate-change-isnt-taking-a-break.md) - Even though we are in the midst of every freaking thing, designers will make the difference - [Are We Designers Essential Workers?](https://www.andrewboardman.com/newsletter/are-we-designers-essential-workers.md) - An attempt at answering the question we are all asking each other - [A Tiny Solution to the Zettabyte Era: TypeQuote](https://www.andrewboardman.com/newsletter/a-tiny-solution-to-the-zettabyte.md) - Why I built a daily quote machine — and how designers might resist the noise. - [Designers Don’t Read Books (at Work)](https://www.andrewboardman.com/newsletter/designers-dont-read-books-at-work.md) - Plus, announcing TypeQuote, a new way to read quotes (wherever) - [Designers Don’t Need AI to Design](https://www.andrewboardman.com/newsletter/designers-dont-need-ai-to-design.md) - We want tools that deepen research, improve flow, and respect and advance our craft - [The Race Is the Easy Part](https://www.andrewboardman.com/newsletter/the-race-is-the-easy-part.md) - About 7 things that running taught me about design — and about independence, mistakes, falling, getting up and doing it all over again - [Imposter Syndrome Definitively Ends for Everyone at Age 58](https://www.andrewboardman.com/newsletter/imposter-syndrome-definitively-ends.md) - On self-doubt, cosmic insignificance, creative survival, and the long arc of becoming - [Design and Mystery](https://www.andrewboardman.com/newsletter/design-and-mystery.md) - On the unknowable nature of design and why that matters more than ever. - [Falling Upward in Freezing Rain](https://www.andrewboardman.com/newsletter/falling-upward-in-freezing-rain.md) - On calculated risks, creative resilience, and the importance of self-compassion - [Talking to the Refrigerator: Adventures in Not-Doing](https://www.andrewboardman.com/newsletter/talking-to-the-refrigerator-adventures.md) - Giving up tech for a day and remembering that rest is not a life hack - [Can an AI Design? Sure, it Can! Says the AI and its Marketers](https://www.andrewboardman.com/newsletter/can-an-ai-design-sure-it-can-says.md) - A short critical look at the reality behind generative AI's outputs and hype - [A Brief Pause, A Gentle Wave](https://www.andrewboardman.com/newsletter/a-brief-pause-a-gentle-wave.md) - Taking a moment of quiet before diving back into the currents of design - [Design at the Crossroads: A Shifting Economy of Digital Creativity](https://www.andrewboardman.com/newsletter/design-at-the-crossroads-a-shifting.md) - Freelancers, agencies, and AI—where do designers go from here? - [The Misplaced Blame Game in Design](https://www.andrewboardman.com/newsletter/the-misplaced-blame-game-in-design.md) - It's time to let designers and creative small businesses off the hook - [The Art of Reluctant Entrepreneurship: Business as a Bubble for Designers](https://www.andrewboardman.com/newsletter/the-art-of-reluctant-entrepreneurship.md) - Conscious and creative entrepreneurship as a force for liberation - [Let the Robots Chatter, but Keep Designing](https://www.andrewboardman.com/newsletter/let-the-robots-chatter-but-keep-designing.md) - AI may accelerate, but it cannot replace the depth of true communications - [Design Against Darkness: Vigilance and Our Moral Architecture](https://www.andrewboardman.com/newsletter/design-against-darkness-vigilance.md) - Learning from Hitchcock how resistance shapes resilience - [The Latest in Truth](https://www.andrewboardman.com/newsletter/the-latest-in-truth.md) - As algorithms shape reality and institutions waver, we can reclaim our role as creators of trust - [We Will Still Prevail](https://www.andrewboardman.com/newsletter/we-will-still-prevail.md) - Hook or by crook, largely by crook, and arm in arm, to designers who doubt - [What's a Designer to Do with All of This Shite?](https://www.andrewboardman.com/newsletter/whats-a-designer-to-do-with-all-of.md) - Making art in age of upheaval, plus what would Copernicus do - [Living Courageously, At Least This Year](https://www.andrewboardman.com/newsletter/living-courageously-at-least-this.md) - Plus how design portfolios matter in an age of templates, standardization and AI - [A Few Mild Predictions for Designers in 2025](https://www.andrewboardman.com/newsletter/a-few-mild-predictions-for-designers.md) - Navigating climate change, impermanence, AI mania, and shifting political tides with and through design - [Designing Through the Noise: Four Essential Resolutions for 2025](https://www.andrewboardman.com/newsletter/designing-through-the-noise-four.md) - How designers can navigate big social, personal creativity, and ethical and spiritual challenges in a world gone batty - [My Styrene Soul: A Short Affair with Claude.ai](https://www.andrewboardman.com/newsletter/my-styrene-soul-a-short-affair-with.md) - Kind machines make for wonderful overlords; also why Univers always looks fabulous - [Cutting Class: Design Education in an Age of Austerity](https://www.andrewboardman.com/newsletter/cutting-class-design-education-in.md) - Graphic designers can still sharpen skills and adapt to a rapidly changing professional landscape - [Ragpicking as Professional Pursuit](https://www.andrewboardman.com/newsletter/ragpicking-as-professional-pursuit.md) - And why reclaiming intuition in graphic design is a fearsome act of faith - [What if We Are Not Graphic Designers but Something Entirely Different?](https://www.andrewboardman.com/newsletter/what-if-we-are-not-graphic-designers.md) - Plus we are on the brink of a new Futurism - [Warning: This Design Job May Contain Traces of Human Emotions](https://www.andrewboardman.com/newsletter/warning-this-design-job-may-contain.md) - Side Effects May Include Conjecture, Vulnerability, and Periodic Self-Doubt - [Our AI Elephant Needs Attention](https://www.andrewboardman.com/newsletter/our-ai-elephant-needs-attention.md) - How AI is troubling for design -- but not for the reasons you might think - [Dear "Dear Designer" Designer](https://www.andrewboardman.com/newsletter/dear-dear-designer-designer.md) - What I'm trying to do here on Dear Designer ## Optional - [RSS Feed](https://www.andrewboardman.com/rss/) - [Sitemap](https://www.andrewboardman.com/sitemap.xml) - [Full content of pages and posts](https://www.andrewboardman.com/llms-full.txt)