Professional coaching

I'm a certified professional coach through Concordia University and a member of the International Coaching Federation. My approach is based on over 25 years of experience in design and digital communications — I ran a design studio for 20 years and worked at digital agencies for over five. I understand how the design, communications and web business works, and I know how challenging it is right now.

Topics that you might bring to coaching

Clients bring a wide range of topics, but very often designers and other professionals are challenged by things like imposter syndrome, speaking up for themselves, finding more rewarding work, building a great portfolio and, of course, worrying about their role and career in a time of meteoric change.

A few career-related topics I've heard over the past year or so:

• "More and more of my work is being outsourced (or insourced) to AI. What will happen to me if I lose my job?"
• "My boss does not listen to me. I have more to contribute to our organization but I'm feeling stuck and unappreciated."
• "I need new skills and solid training to stay competitive. How am I going to stay relevant with so much going on?"
• "I like designing for the web but I'd like to move into environmental design. I'm in a pretty messy place right now."
• "I want to sell my business and become a consultant. But I feel like no one will respect me as a newbie advisor."
• "I don't know what I'm doing anymore. I've lost touch with the artist that I was. But I know that I want to create."

How does coaching work?

Professional coaching is a focused, forward-looking conversation — not advice-giving, not therapy, and not about finding flaws. I bring a clear and non-judgmental approach to everything we discuss.

As well, coaching is goal-oriented. It is focused on the future — your future. Over a series of sessions, we discuss your goals, your hopes, your dreams and your desires. I will ask you powerful and sometimes difficult questions, listen actively, and provide feedback and reflection to help you build confidence as you step forward into action.

Good coaching can be a fully transformative process. I can help you find the solutions within your reach and create actionable plans that lead to positive momentum.

A coaching engagement with me starts with a free introductory call to see if we are a good fit. After our call, you can decide if you'd like to work together. There will be no pressure from me and no hard feelings if you decide it's not the right time and place.

What is coaching all about? Imagine driving on a road you've never traveled before. You're in the driver's seat, in control of the destination, but beside you is a trusted navigator — your coach — helping you see new possibilities, find alternate routes, and ensure you don't lose focus. This partnership empowers you to unlock answers you already have within, while also challenging you to go further than you imagined.

— International Coaching Federation

Why work with me?

I do this work because I believe in the power of personal transformation. Coaching has helped me on numerous occasions, including when I was making large personal and career changes. After I went through numerous health challenges a few years ago, I decided to dedicate myself to helping others build their own capacity for change and forward momentum.

I live and work in Montréal, Canada, and I help clients across Canada and the United States.

As the founder of a Certified B Corporation, I also believe that each of us, and every business, has the capacity to build social impact into our work. I love working with leaders to create something bigger than themselves.

Questions I am often asked